Acquisition Marketing

Let's face it, data hygiene is not the most glamorous topic. It's not something that will make your heart race ...

As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy ...

By Jim Alcott   This blog entry is intended to be brief and serve as the start of an ongoing theme ...

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. ...

Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing ...

You may have heard the term “API” used in relation to software development, but what exactly is an API? An ...

As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial ...

We all know at least one person who is seemingly bad with money. They're always borrowing from you, always late ...

How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is ...

Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast ...