Acquisition Marketing

On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon.  In November of 2001, the ...

Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the ...

Data is knowledge, and knowledge is power. We've all heard the saying that history repeats itself, and the same often ...

Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable ...

One problem that many consumers face in today's financial landscape is building enough credit history to qualify for better loans. ...

Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial ...

Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can ...

No matter which sector of the financial industry you're in, if you're targeting prospects for mortgage loans, payday loans, installment ...

12% of the population moves per year. That's about 36 million people. New movers -- whether renters or homeowners, are a ...

If you haven't checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you ...