Data and Analytics

Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast ...

The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes.  Even though Mr. Musk inadequately named ...

Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, ...

Data is knowledge, and knowledge is power. We've all heard the saying that history repeats itself, and the same often ...

Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable ...

The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to ...

Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial ...

Customer acquisition campaigns are always widely talked about -- but if you're struggling to implement data-driven strategies into your campaign, ...

It's easy to think you can overlook direct mail marketing campaigns with all the new digital marketing strategies out there. ...