Targeting and Segmentation

“If I owe you a pound, I have a problem; but if I owe you a million, the problem is ...

Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of ...

The digital age has given rise to the era of big data, and businesses are constantly exploring ways to leverage ...

As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is ...

Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on ...

Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their ...

In the face of economic uncertainty, don't sit idly by - strike back with these 6 digital marketing strategies to ...

As banks and credit unions try to keep up with the ever-evolving demands of customers, they're finding it increasingly difficult ...

Branch networks are shrinking, and banks need to get better at handling this disruptive process with empathy. People need more ...

Home Equity Lines of Credit on the Rise  As interest rates continue to rise, many homeowners are looking for ways ...