Targeting and Segmentation

As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy ...

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. ...

Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing ...

You may have heard the term “API” used in relation to software development, but what exactly is an API? An ...

As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial ...

We all know at least one person who is seemingly bad with money. They're always borrowing from you, always late ...

When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people ...

Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. ...

It's Monday, July 11, 2022 and I opened my Inbox this morning and the first email I see is from ...

Data is knowledge, and knowledge is power. We've all heard the saying that history repeats itself, and the same often ...