Targeting and Segmentation

Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable ...

No matter which sector of the financial industry you're in, if you're targeting prospects for mortgage loans, payday loans, installment ...

12% of the population moves per year. That's about 36 million people. New movers -- whether renters or homeowners, are a ...

If you haven't checked out the first part of this series on how to establish your audience and understand your ...

Customer acquisition campaigns are always widely talked about -- but if you're struggling to implement data-driven strategies into your campaign, ...

With the new year fast approaching, it's time to reassess and evaluate marketing strategies, especially in the rapidly changing environment ...

It's easy to think you can overlook direct mail marketing campaigns with all the new digital marketing strategies out there. ...