Direct Marketing

My second job out of school was working for Deluxe Check Printers calling on banks in Alabama.  One of my ...

“If I owe you a pound, I have a problem; but if I owe you a million, the problem is ...

Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time ...

Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of ...

The digital age has given rise to the era of big data, and businesses are constantly exploring ways to leverage ...

As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One ...

The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how ...

Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on ...

The banking industry has gone through a lot of changes over the past few years, and many of these developments ...

In the face of economic uncertainty, don't sit idly by - strike back with these 6 digital marketing strategies to ...