Retention Marketing

How to Know if Your Agency is Really Data-Driven

By Jim Alcott  This blog entry is intended to be brief and serve as the start of an ongoing theme ...

September 29th, 2022

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Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Retention Marketing

Don’t Leave LTV out of Your Data Strategy

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. ...

September 22nd, 2022

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Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation

Underbanked Population into your book of business

We all know at least one person who is seemingly bad with money. They're always borrowing from you, always late ...

August 18th, 2022

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Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation

Direct Mail Masterpieces- A guide to fixing common problems.

When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people ...

August 4th, 2022

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Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation

In Hard Times, Go For the Low-Hanging Fruit

Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. ...

July 22nd, 2022

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Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation

The Case for Better Data

How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is ...

May 23rd, 2022

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Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing

How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates

Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding ...

June 9th, 2020

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Data Marketing Trends, Mortgage Marketing, Retention Marketing

What is Working – Week of May 29, 2020

Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the ...

May 29th, 2020

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Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing