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Analytics and Marketing

Reporting and Dashboards: Supercharge Your Marketing with Powerful Analytics

  • Real-Time Campaign Performance
  • Track key metrics as they happen
  • Instantly identify trends and patterns
  • Make data-driven decisions on the fly

  • Consolidate data from various marketing channels
  • Compare performance across different platforms
  • Optimize your multi-channel strategy with ease

  • Create reports tailored to your specific KPIs
  • Choose from a wide range of data visualization options
  • Schedule automated reports for stakeholders

  • Drill down into specific metrics with just a click
  • Apply filters to focus on particular segments or time periods
  • Adjust parameters to explore different scenarios
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  • Access your dashboards anytime, anywhere
  • Stay informed with on-the-go insights
  • Share key metrics with team members instantly

Identify High-potential Leads With Unprecedented Accuracy

AI, advanced modeling techniques, and data analytics are revolutionizing financial marketing for products like mortgages, consumer loans, and home equity loans. By leveraging machine learning algorithms and vast datasets, financial institutions can now build sophisticated predictive models that assess creditworthiness, forecast customer behavior, and identify high-potential leads with unprecedented accuracy. These models analyze hundreds of variables – from traditional credit scores to alternative data sources like social media activity and spending patterns – to segment customers, personalize offers, and optimize marketing strategies in real-time. The result is more targeted, cost-effective campaigns that improve conversion rates while minimizing risk, ultimately benefiting both lenders and borrowers in the evolving landscape of financial services.

Get Better Results With Better Data

With the advent of AI tools, analytics and modeling has become more mainstream. But what sets apart providers in this area? Results! And how do you get better results? Better data combined with relevant experience. We’ve been using machine learning and AI technology for years. We understand where AI can be most powerful as well as what other tools and techniques can be applied to outperform AI models.

Reporting and Dashboards: Supercharge Your Marketing with Powerful Analytics

In today’s data-driven world, the success of your marketing campaigns hinges on your ability to measure, analyze, and act on performance metrics. Our cutting-edge reporting and dashboard solutions empower you to turn raw data into actionable insights, driving the success of your marketing initiatives.

Our models are better because we start with better data than anyone else. Then, we apply champion/challenger approach using multiple modeling strategies to identify the most effective, highest performing model. We specialize in the following models and challenges:

  • Clone Models – Finding new customers that look like your current best customers
  • Response Models – Improving response rates of your campaigns
  • Attrition Models — Decreasing customer attrition by predicting customers that are likely to leave
  • First Payment Default Models – Decreasing first payment defaults by predicting prospects who have a history or are most unlikely to pay
  • Conversion Models – Improve customer conversion

Our approach is to first start with better data. Altair has the largest, most complete and most predictive credit and non-credit databases anywhere in the US. Next, we recognize there is an Art and a Science to applying analytics and modeling to marketing challenges. The way the data is prepared, how data is interpreted and aggregated and what techniques are used for modeling and visualization are all essential to providing the very best performing analytics for our clients marketing campaigns.

Our models are better because we start with better data than anyone else. Then, we apply champion/challenger approach using multiple modeling strategies to identify the most effective, highest performing model. We specialize in the following models and challenges:

Improved ROI: Identify high-performing campaigns and allocate resources more effectively.
Time Savings: Automate data collection and report generation, freeing up time for strategy and creativity.
Data-Driven Decisions: Base your marketing choices on solid data rather than gut feelings.
Enhanced Agility: Quickly adapt your strategies in response to real-time performance data.
Better Stakeholder Communication: Present clear, visually appealing reports to executives and clients.
Competitive Edge: Stay ahead of the curve with predictive analytics and trend forecasting.

Integration: Our team will work with you to integrate all your data sources.
Customization: We’ll set up dashboards tailored to your specific needs and KPIs.
Training: Receive comprehensive training to make the most of your new analytics tools.
Ongoing Support: Our expert team is always available to help you maximize the value of your data.

Ready to Revolutionize Your Marketing Campaigns?

Discover how Altair’s data analytics solutions can help your agency create more effective campaigns for lending institutions.

Schedule a Demo